Hi, I’m Aleix, the core and main founder of PURE.
You can find me both in front of a paper and pencil drawing a new design or in the middle of the workshop surrounded by machinery and sparks.
My workshop is like my home. That’s where I discover it and I get more inspiration.
Since I was a child, I have always had a very hard-working father, and thanks to him I was able to learn this wonderful trade.
The world of habitat started as a hobby, I really liked interior design and the perfection of its pieces, so I decided to give it a try.
Today we can design and manufacture everything we imagine, so I decided to create a brand based on the personalization of each idea to make all those dream projects possible.
I consider Ern to be an orderly person and very much a perfectionist, both inside and outside the workshop. I love to review the times a piece is needed before giving it the final OK.
What I like most about the process is the contact with the customer, seeing how they feel about what we do, because that piece will be unique to them.